Your Path to Better Insights: Explore Text Analytics Resources

Case Studies & Customer Stories: Discover Fathom’s Impact

  • PBS uses Fathom Text Analytics for Audience Insights

    PBS Unlocks Audience Insights and Drives Impact with Fathom Text Analytics

    READ CASE STUDY
  • text analysis for technical product language

    Emerald Research turns open ended data into business wins with Fathom

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  • CatapultX Delivers EdTech Insights with Fathom Open Ended Analysis

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  • “Sydney Sweeney has great jeans”: Analyzing emotions and opinions to understand effectiveness

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  • market researcher using text analysis tool

    TWI Surveys radically reduces time to value with Fathom text analysis

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  • text analysis for video game industry

    Ganymede Games uses open-ended feedback to disrupt the game industry

    Read Case Study

  • Insights in Action: Perceptions of Jobs and Employment in America

    Read insights

Get Ahead: Join Upcoming Text Analysis Webinars

  • Practical techniques for analyzing, coding, and interpreting open-ended responses at scale, brought to life with fresh data from Americans’ top fears and hopes heading into 2026.

    Don’t miss out on:
    ✅ Analyzing the Pulse of 2026: Explore fresh fears and hopes data from Americans, and compare with historical trends
    ✅ Designing Open-Ended Questions for Actionable Insights: How to frame questions to generate rich responses
    ✅ Coding at Scale with Rigor: Workflows for analyzing large datasets, including human-in-the-loop approaches and tips to maintain nuance and consistency

    JOIN WEBINAR

  • Connect with us at Esomar’s CONGRESS Sept 29-Oct 2, 2025

    Fathom will be on the ground with live demos at Esomar’s Congress 2025.

    Connect with us to see new features and functionality in the platform, pick up your snazzy pin to show your love of open-ends and help us raise funds for the local good bank!

    Visit us at our booth for a demo and to discuss a free trial!

    Connect with Fathom

Up your Game: Virtual Webinars and Guides

Get the Latest: Updates, Releases & Musings

Check out the Fathom Blog Text Analytics that Actually Works for updates about the team, product and feature releases, and methodological musings about AI, text analytics and the research sector we love!

Featured
Introducing Fathomer: The AI Research Agent for Analyzing Open-Ended Data in Fathom
Introducing Fathomer: The AI Research Agent for Analyzing Open-Ended Data in Fathom

Meet Fathomer, Fathom’s AI research agent built for market researchers and insights teams. Analyze open-ended survey responses, verbatims, and multi-wave data with transparency, accuracy, and speed. Turn coded data into actionable insights, cross-survey analysis, and report-ready findings—all within Fathom.

Listening Deeply in Uncertain Times: 5 Practices for Meaningful Insight from Open-Ended Feedback
Listening Deeply in Uncertain Times: 5 Practices for Meaningful Insight from Open-Ended Feedback
Open ended charts now in brand colors
Open ended charts now in brand colors

You can now customize your chart colors in Fathom. This release ensures your open ended data visualization is on band, whether in the Fathom dashboard or when you export charts, further streamlining your the reporting of your open-ended data analysis.

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