Your Path to Better Insights: Explore Text Analytics Resources

Case Studies & Customer Stories: Discover Fathom’s Impact

  • PBS uses Fathom Text Analytics for Audience Insights

    PBS Unlocks Audience Insights and Drives Impact with Fathom Text Analytics

    READ CASE STUDY
  • text analysis for technical product language

    Emerald Research turns open ended data into business wins with Fathom

    READ CASE STUDY

  • CatapultX Delivers EdTech Insights with Fathom Open Ended Analysis

    READ CASE STUDY

  • “Sydney Sweeney has great jeans”: Analyzing emotions and opinions to understand effectiveness

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  • market researcher using text analysis tool

    TWI Surveys radically reduces time to value with Fathom text analysis

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  • text analysis for video game industry

    Ganymede Games uses open-ended feedback to disrupt the game industry

    Read Case Study

  • Insights in Action: Perceptions of Jobs and Employment in America

    Read insights

Get Ahead: Join Upcoming Text Analysis Webinars

  • With powerful text analytics like Fathom making it easy to analyze open-ends with nuance and accuracy, the quality of your questions matters more than ever.

    Don’t miss out on:
    ✅ 3 Rules for Writing Open-Ends – Proven principles to elicit detailed, actionable responses
    ✅ Plug-and-Play Question Wording – Phrasing for the three most common survey challenges
    ✅ Designing for Analysis – Logic and conversational probe tips to set you up for fast, high-quality text analytics.

    Don’t miss this chance to sharpen a critical skill set and get more from every survey.


    JOIN WEBINAR

  • Connect with us at Esomar’s CONGRESS Sept 29-Oct 2, 2025

    Fathom will be on the ground with live demos at Esomar’s Congress 2025.

    Connect with us to see new features and functionality in the platform, pick up your snazzy pin to show your love of open-ends and help us raise funds for the local good bank!

    Visit us at our booth for a demo and to discuss a free trial!

    Connect with Fathom

Up your Game: Virtual Webinars and Guides

Get the Latest: Updates, Releases & Musings

Check out the Fathom Blog Text Analytics that Actually Works for updates about the team, product and feature releases, and methodological musings about AI, text analytics and the research sector we love!

Featured
Open ended charts now in brand colors
Open ended charts now in brand colors

You can now customize your chart colors in Fathom. This release ensures your open ended data visualization is on band, whether in the Fathom dashboard or when you export charts, further streamlining your the reporting of your open-ended data analysis.

Fathom supports thematic coding and open ended analysis in 193 languages</span>
Fathom supports thematic coding and open ended analysis in 193 languages

Fathom now supports thematic coding and open ended analysis from 193 languages, with in line translation.

Fathom Achieves SOC 2 Type II Certification | Data You Can Trust
Fathom Achieves SOC 2 Type II Certification | Data You Can Trust

We’re proud to share that Fathom is now SOC 2 Type II certified, providing confidence for market research and customer insights teams processing open ended data.

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