Open-ended feedback is rich but hard to interpret at scale — and increasingly, it’s an in-house job. In our recent webinar, we shared what we’ve learned from analyzing more open-ends than most researchers will see in a lifetime.

We covered:
✅ Coding methodologies — Deductive, Inductive, Semantic & Latent
✅ Moving beyond topics to capture values, emotions & experiences
✅ Workflow best practices for efficient, high-quality analysis
✅ Where AI adds value — and where human oversight matters most
✅ Real-world use cases across customer, product, and voter insights

Don’t miss out — watch the recording to see how to uncover deeper insights, save time, and maintain stakeholder confidence.

Watch the recording to see how to uncover deeper insights and save time in your analysis.

COME GET A DEMO: July 23-24

Fathom will be on the ground at Quirk’s New York, July 23–24, doing live demos of FathomPro!

Visit us at our booth near stage 5 for a demo and to discuss a free trial!