Your Path to Better Insights: Explore Text Analytics Resources

Customer Success & Key Insights: Discover Fathom’s Impact

  • PBS uses Fathom Text Analytics for Audience Insights

    PBS Unlocks Audience Insights and Drives Impact with Fathom Text Analytics

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  • text analysis for technical product language

    Emerald Research turns open ended data into business wins with Fathom

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  • market researcher using text analysis tool

    TWI Surveys radically reduces time to value with Fathom text analysis

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  • text analysis for video game industry

    Ganymede Games uses open-ended feedback to disrupt the game industry

    Read Case Study

  • Insights in Action: Perceptions of Jobs and Employment in America

    Read insights

Get Ahead: Join Upcoming Text Analysis Webinars

  • Open-Ended Questions for Advanced Research:

    WEBINAR: June 24 @ 10PT/1ET

    Cut through the qual at scale buzz and assess when and how to use approaches to elevate your work.

    Whether you're designing a custom study, rethinking a tracker, or making sense of a mountain of feedback, you’ll leave with a clear, practical framework for choosing the right tools and techniques to match your goals.

    JOIN WEBINAR

  • COME GET A DEMO: April 2-3

    Fathom will be on the ground at Quirks Chicago April 2-3 doing live Demos of FathomPro! And of course, we’ll have our fun giveaway! Come see how this new feature set gives even more control to align your code frame with exactly your research goals.

    Connect at Quirks

Up your Game: Virtual Webinars and Guides

Get the Latest: Updates, Releases & Musings

Check out the Fathom Blog Text Analytics that Actually Works for updates about the team, product and feature releases, and methodological musings about AI, text analytics and the research sector we love!

Featured
Which Fathom Token Is Right for You? Choosing the Right AI Assist for your Thematic Coding Workflow
Which Fathom Token Is Right for You? Choosing the Right AI Assist for your Thematic Coding Workflow

Fathom’s human-in-the-loop text analytics delivers the highest quality thematic coding in the industry. But are you Magic or Pro? Both save you time and money. Both produce powerful results.

Feature Release: Theme Engine 2.0
Feature Release: Theme Engine 2.0

This release gives you even more control to customize and refine your open-ended code frames and thematic coding in Fathom. Now you can easily make refinements at any stage, giving you absolute transparency and final control.

How to Ask Open-Ended Questions that Answer “the Why” (hint: ask a “What”)
How to Ask Open-Ended Questions that Answer “the Why” (hint: ask a “What”)

If you're struggling to get detailed customer feedback or rich verbatim responses that answer “the why”, the challenge may be in how you phrase your questions. Here’s how to fix that!

Start Crushing Open-Ended Analysis

Give Fathom a try for yourself