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Understand any community in their own words with nuance & detail. 

Fathom text analysis has transformed 30M+ open ended responses into actionable insights for leading agencies and brands. Cut open ended analysis time by 95% + get higher quality thematic coding than ever before.

Now part of the QuestionPro family.

HOW FATHOM WORKS
HOW FATHOM WORKS

With Fathom you don’t have to choose between speed & quality

  • “It used to take me weeks of reading, parsing and putting insights together, now I can do that in 30 minutes.”

    — Ryan Williams, TWI Surveys a division of Takara Research

  • "Before Fathom a sample this size would have taken 3 weeks to code. I'm not only saving time, but getting better, richer insights."

    — Anne Schwichtenberg, Sr. Product Insights Researcher at Netflix

  • "The analysis is remarkably thorough - and I’m always shocked at how fast it is."

    Lisa Jacknis , Consumer Insights Senior Director at Nickelodeon          

  • “Drastically reduces the amount of time it takes us to analyze qualitative data and pull out insights.”

    — Sasha K Parker, Chief Product Officer, Seed & Spark

  • “It's obvious that it's people who worked in the industry who created this tool to anticipate our needs.”

    — Holly Smith, VP Cambia Information Group

  • “We were frustrated with the limitations of word clouds. And manual coding takes so much time.”

    — Helen Wolf, Insights Lead for North America Innovation, Colgate

  • “I recommend Fathom to anyone. Now we get that nuance to unlock what's important.”

    — Jerry Prochazka, CEO Ganymede Games

  • "Fathom has transformed how we approach qualitative survey data, untapped potential is now trusted insights."

    Erin Moroney, Senior Manager, Consumer Insights & Analysis, BI at PBS 

  • "The accuracy of what I get back is always delightful - it’s ready to go and can put it in my deck."

    Priya Malhotra, Manager, Consumer Insights at Nickelodeon  

  • "Fathom has made the work of open-ended analysis fun."

    Kurt Schert, Research and Insights Manager, Partner, YPO

Text analysis that’s nuanced, accurate and 20x faster.

Cut your time on open-ended analysis by 95%, while improving the quality of insight. No more manual coding. No more rigid topic models. No more back and forth with coding houses. And no more fear of LLM hallucinations. Fathom perfectly blends AI and human control to fit seamlessly into your workflow with any survey tool or feedback form, so you can finally act based on fast, accurate and actionable themes from verbatim responses.

See the Platform
See the Platform

Open-ended analysis for market research, customer feedback and public opinion.

Fathom has processed more than 30+ million open ended survey questions and verbatim responses, with the highest level of customization and coverage. Leading brands and market research agencies leverage Fathom for unparalleled nuance from customer feedback and open-ended survey questions. Built by researchers for researchers, Fathom is an intuitive and delightful analysis experience that delivers trusted and actionable insight.

Explore use cases
Explore use cases

Fast, accurate, thematic coding that combines humans & AI

You can trust that our powerful AI is always guided by expert human supervision. Fathom was developed over 5 years, partnering via closed API with OpenAI, Microsoft, and Anthropic and combining with our own models, built on tens of millions of proprietary data point. As part of the QuestionPro family, Fathom offers Enterprise data security include SOC2 and ISO certifications, as well GDPR compliance, and offers data storage to meet compliance for any country or organization. We are at the front and centre in building and applying responsible AI.

TRY FOR FREE
TRY FOR FREE

Big News! Fathom is Joining QuestionPro.

As the leading text analytics platform for open-ended survey data, customer feedback, and research responses Fathom enables organizations to analyze open-ended data at scale using AI-powered thematic coding, multilingual analysis across 190+ languages, and human-in-the-loop controls that preserve nuance, accuracy, and researcher control.

By joining QuestionPro, we’re expanding what’s possible, bringing together best-in-class open-ended analysis with a powerful, enterprise-grade research platform. Learn more.

Ready to try Fathom for free?

Get started
Get started