Text Analytics platform powered by AI and guided by human strategy
Fathom’s human-in-the-loop platform delivers thematic coding and open ended analysis with unparalleled nuance, detail and accuracy, in a delightfully powerful analytics interface.
Thematic coding 20x faster with just the right blend of human + AI
Fast, accurate text analytics software for surveys and customer feedback
Fathom’s AI learns the context of your study to suggest themes that align with for your research goals, audience and category. You get structured, high quality, and themes ready for your review in minutes, with none of the generic noise.
Surface themes from open-ended data, or re-apply saved code frame
Build a nuanced code frame from the ground up with AI suggestions, or reapply a saved frame for seamless tracking work. Either way you get nuance and coverage, quantify new and emerging themes in open ended data, and cut days or weeks of manual coding to minutes.
Sentiment analysis for CX & market research
Detect respondent or customer sentiment in open ended data. Fathom classifies tone with nuance and accuracy, helping you understand why people feel the way they do and what drives satisfaction or frustration.
Refine AI themes with auditability & human control
AI + human control for detail, quality and transparency. Stay in control with simple tools to review, edit, merge, or refine AI suggested themes. You guide the nuance. Fathom handles the heavy lifting so your final codes reflect real human judgment and domain knowledge.
Faster, cheaper and more accurate thematic coding for open-ends
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20x faster than manual processes
Fathom’s AI enabled text analysis reduces thematic coding time by 95% for most teams.
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Unparalleled nuance & control
With Fathom you don’t have to choose between speed and quality. Nuanced themes are auditable and customizable.
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Cut costs & get back time
Cut costs in half compared to traditional coding while improving the quality and efficiency of open ended analysis.
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Powerful and intutitive
No more back and forth with external teams, and no more hours wrangling with a general purpose LLM.
Analyze your coded data with powerful and intuitive analytics
Explore themes, sub-themes, and sentiment in your interactive dashboard
Move seamlessly between coded themes, sub-themes, and raw responses. Display any combination of attributes or metadata associated with your responses to uncover patterns and drivers.
Compare across segments or track changes over time with statistical confidence
Explore how people think and feel in a powerful and intuitive dashboard. Analyze distributions of sentiment, key themes, and sub-themes while segmenting by demographics, appended data, or quantitative questions. Stat assist will ensure you focus on meaningful trends, shifts, and hidden insights with statistical confidence.
Export charts, insights, or export fully coded data to CSV or SPSS
Share charts, graphs, insights, or crosstabs of coded data for reports, presentations or integration into any organizational BI. Everything is export-ready, accurate and customizable, so your team can report quickly and confidently.
Accelerate reporting with AI Insights & Research Agent
Generate AI-assisted insights that respond directly to your research questions, and leverage the Deep Research Agent to query across datasets or within a single study for deeper understanding. Then curate and share insights faster than ever. Invite stakeholders to customized views within your dashboard. All charts are fully editable and brand-ready.
Analyze open ended data from any source in 190+ languages
Import open-and close-ended data to Fathom from any survey platform or customer feedback tool, in 190+ languages. Choose to translate multi-lingual files before thematic coding, or to code in source language.
Accelerates insight with Fathomer, Fathom’s agentic Deep Research Agent
Accelerate insights across data sets
Your Fathom Research Agent surfaces the patterns, trends, and drivers that matter most, across any combination of surveys, sources, or time periods. Guide the agent, review its reasoning, and generate reports, visualizations, or next research plans. You spend less time wrangling data, and more time turning insights into decisions that move your business forward.
From research question to report ready insight
From multi-step queries to longitudinal studies, Fathomer turns research questions into complex multi-step queries and produces report ready insight. Identify key drivers of behaviour, define personas and their characteristic, and spot trends from cross-project analysis you might otherwise.
Fathom integrates with any survey file or
open-ended data source
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Step 1: Upload your responses
Import open-and close-ended data to Fathom from any survey platform or customer feedback tool, in any of 136 languages available. Choose to have Fathom from scratch, or work with an established code frame. To increase the strategic acuity of your code frame, add a bit of context about your research goals. The platform integrates with hundreds of tools and all standard file formats. Data security is paramount throughout the process.
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Step 2: Uncover clear themes in your data
Our human-in-the-loop natural language processing system can analyze thousands of open-ended responses to find clear, actionable themes. Every code-frame is customized to reflect the nuance of your data, with nested themes and subthemes. Coverage and accuracy are unparalleled. And easy search functionality empowers you to validate the coding and the leftovers.
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Step 3: Analyze & understand your audience
Explore how people think and feel through our interactive dashboard. Explore sentiment, key themes and sub-themes, and trends over time. Segment your sample by key demographics, appended data or quantitative questions. Move seamlessly between themes and raw responses.
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Step 4: Inspire bold action
Curate and share actionable insights that empower your stakeholders to confidently act with strategic clarity and deep empathetic understanding. Share charts, graphs and select verbatim responses, export crosstabs to easy integration, or invite stakeholders to curated views within your dashboard.
FAQs
What kinds of data does Fathom analyze?
Fathom works with any source of open ended data at scale including open-ended survey responses, customer feedback, interviews or IDI transcripts, NPS follow ups, UX/UI feedback, product tests, online reviews, social media comments, and more.
How fast can I get results with Fathom?
Most teams cut weeks of manual coding down to minutes or hours with FathomPro (DIY) and 24 hours with Fathom Magic (Fully Supervised). Timelines depend on dataset size & complexity.
How does Fathom use human-in-the-loop text analytics?
Fathom’s human-in-the-loop solution means humans review, refine, and guide AI results. This ensures your final insights are accurate, nuanced, and actionable for your needs, even for complex or sensitive topics.
What is an agentic research agent?
Fathomer is an agentic AI assistant that moves from big question to validated insight, drawing from your coded data, and explaining each step of its research workflow along the way.
Can Fathom create custom code frames and codebooks?
You can build new code frames from scratch with AI suggestions, upload your own or reuse codebooks that have been saved in the platform. Fathom lets you expand, customize, and refine your codebooks with AI + human validation.
How does Fathom protect my data?
Fathom is SOC 2 certified and GDPR compliant to ensure your data is handled securely and confidentially. Learn more about our data security, privacy and ethics at Trust & Security practices.
Loaded with features to make thematic coding and open ended analysis fast, nuanced and accurate
Fathom features for text analytics and open ended analysis
Who is Fathom for?
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Fathomer subscribers are split pretty evenly between brand side teams, and research agencies. Both cut open-ended analysis time by at least 75% while increasing the quality of thematic coding. Fathom also offers features and functionality custom built to meet the unique needs in house teams ,and those of the consultants who support them!
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Uncover actionable insights from customer feedback, empowering you to reduce churn, optimize the customer journey, and enhance overall satisfaction. Drive customer loyalty, improve retention rates, and stay one step ahead of the competition with our user-friendly platform.
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Uncover emerging trends, understand sentiment, and map brand perception with speed and nuance. Context adaptive themes and insights from unstructured text data empower you to understand what matters and why, for all your key market segments.
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Leading pollsters and researchers leverage Fathom to map and track key themes and priorities associated with entrenched or emerging issues, and better understand drivers of public opinion. With Fathom, you can include open-ended questions on complex topics, at scale, and analyze with the nuance and detail necessary to inform campaign or policy decisions.
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Foster employee satisfaction and retention with the Fathom text analytics dashboard. Quickly uncover insights from unstructured text data and understand employee sentiment, to improve engagement, address concerns, and cultivate a positive workplace culture.
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Fathom supports many of the largest professional and industry associations in North America, as well as national unions and non-profits, to better understand and advocate for their members and stakeholders.
