AI in market research should help humans (not replace them!)
It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.
Fathom joins ESOMAR
Fathom has officially joined the prestigious ESOMAR community as a new corporate member! ESOMAR is a global association for the market research industry, dedicated to encouraging, advancing, and elevating market research worldwide!
Tovah talks transformative text analytics with “Now that’s significant'“
As a guest on Now That’s Significant, Tovah talks about the understandable skepticism towards text analytics in market research; and how we finally create text analytics that works
ChatGPT for Text Analytics: Why It Might Not Be Your Best Choice
Text analytics is a time-consuming task that one might reasonably assume could be solved with ChatGPT. Unfortunately, it’s not quite that simple.
Raman Jhajj’s book, "Mastering MLOps Architecture: From Code to Deployment” is out!
With this book Raman Jhajj, Fathom’s Director of Engineer, provides a comprehensive guide to MLOps Architectures - blending DevOps, Data Engineering, and Machine Learning - to enable the delivery of high-quality and continually improving machine learning projects.
Fathom selected as text analytics tool of choice in State Voices Tool & Tech Guide
Fathom, which unlocks the power to understand any community in their own words, stands out as the only tool to have met State Voice’s high standards in the category of text analytics. This recognition exemplifies Fathom’s commitment to - and successful track record - harnessing the power of AI ethically and effectively.
Q4 Feature Releases: Summarization + more!
This week's release provides you with more flexibility in how you interact with your data, the ability to auto-summarize theme charts, and ease-of-use improvements to bring greater clarity to your dashboard.