JOIN THE WEBINAR
Fears & Hopes in 2026:
Practical techniques for analyzing, coding, and interpreting open-ended responses at scale—brought to life with fresh data from Americans’ top fears and hopes heading into 2026.
Join the Fathom team for a one-hour, hands-on session exploring what Americans are worried about and excited for in 2026—and how to get actionable insights from open-ended responses at scale.
Using fresh dataset, we’ll walk through practical methods for designing open-ends as scale, coding responses with rigor, analyzing themes, and translating data into insight.
Trends come alive while learning workflows and strategies for qual-at-scale design and analysis you can apply to your own open-ended data.
At Fathom we've coded and analyzed a lot of open-ended data! Don’t miss your chance to benefit from all we’ve learned >> Register now to secure your spot!
Can’t join live? Register anyways to receive the resources and recording!
WHEN: February 2nd, 2026
TIME: 10ET/1PT
WHERE: Zoom of course!
In this session, you’ll see how large volumes of unstructured text can be transformed into quantified themes, statistically valid comparisons across key segments, and longitudinal insights by comparing today’s responses to the past four years:
Analyzing the Emotional Pulse of 2026
Explore Americans’ top fears and hopes heading into 2026, with historical comparisons that show how perspectives have shifted and and why longitudinal open-ended data is so powerful.
Designing Open-Ended Questions that Deliver
Learn how to frame prompts that generate depth, clarity, and analytical value, including techniques that support segmentation and downstream analysis.
Coding at Scale with Nuance & Rigor
See how to approach thematic coding across large datasets using human-in-the-loop workflows that preserve nuance, consistency, and analytical confidence.
Analyzing Themes & Building Impactful Research Stories
Move from raw quotes to meaningful patterns, trends, and personas—connecting human stories to structured insight.Across market research and customer insights verticals, we have a front-line view into what’s working, what’s not, and where different qual at scale approaches fit
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