Fathomer FAQ

Fathom’s Deep Research Agent for Open-Ended Data Analysis

1. What is Fathomer?

Fathomer is an AI-powered research agent that transforms your Fathom data including coded open-ended responses, raw verbatims, sentiment scores, and quantitative measures into an always-on intelligence repository. As an advanced research agent, Fathomer performs complex reasoning and multi-step analyses that follow the steps a human analyst would take. It helps insight teams answer complex research questions, track trends over time, perform cross-study analyses, and develop audience personas, making it faster and easier to extract value from your data.

2. Who is Fathomer for?

Fathomer is designed for insight teams, market research leaders, customer experience professionals, and agencies working with open-ended survey data. It is ideal for teams that want to scale analysis, uncover patterns in feedback, and generate actionable insights more efficiently.

3. How does Fathomer help analyze customer feedback and open-ended questions?

Fathomer allows you to interact with and analyze your Fathom data to uncover insights. Using coded open-ended responses, sentiment scores, quantitative measures, and raw verbatims, you can:

Identify trends and patterns across surveys or datasets
Discover key drivers of behavior
Generate reports, visualizations, and personas
Answer complex research questions interactively, working alongside the agent

Fathomer is not a generic chatbot that only repeats your data. It performs reasoning, cross-study analysis, and insight generation, acting as a true research partner.

4. How does Fathomer work with my data?

Fathomer works with data already stored in Fathom including accurately coded open-ended responses, raw verbatims, sentiment scores, and quantitative measures. You can also provide additional context to enrich analysis. Fathomer performs multi-step reasoning, surfaces actionable insights, and generates answers, reports, and visualizations that are transparent, traceable, and auditable.

Key point: Fathomer leverages your existing Fathom data to generate insights, rather than simply echoing your datasets.

5. Can Fathomer replace a human researcher?

Fathomer assists researchers with analysis and insight generation, but human guidance remains essential. Following the same principles as Fathom’s human-in-the-loop coding, which combines AI and human guidance to optimize for both speed, accuracy and strategic utility, Fathomer is an AI agent that assists researchers to validate interpretations, align insights with business goals, and ensure accurate reasoning. Its transparency allows you to follow every step of its analysis.

6. What types of analyses can Fathomer perform?

Fathomer supports a wide range of research workflows including:

Drivers analysis to understand behavioral factors that influence outcomes
Persona development to characterize audience segments
Trend and longitudinal analysis to track patterns over time or across survey waves
Cross-study meta-analysis to compare insights across datasets or projects
Report generation and visualizations for actionable outputs in charts, tables, and dashboards

These capabilities allow teams to unlock insights that were previously too complex or time-consuming to achieve.

7. How does Fathomer ensure accuracy and reliability?

Fathomer delivers trustworthy, auditable insights:

Transparent reasoning: every analysis step is verifiable
Data-driven insights: leverages your coded Fathom data, sentiment, quantitative measures, and raw verbatims
Adjustable queries: refine analyses to validate findings
Consistent outputs: supports confident decision-making

8. Is my data safe with Fathomer?

Yes. Fathomer follows all of Fathom’s security and privacy standards:

Your data remains secure and private
Fathomer does not use your data for AI training without your consent
As part of the Fathom platform, Fathomer is adherent to requirements for our SOC2 certification and GDPR compliance
You maintain full control over your datasets

9. How does Fathomer differ from generic AI research tools?

Fathomer is an advanced research agent, not a generic chatbot. Unlike standard AI assistants, Fathomer:

Performs complex reasoning and multi-step analysis on your Fathom data
Works exclusively with internal coded datasets
Provides researcher-guided insights rather than speculative outputs
Supports cross-study and longitudinal analysis, not single-session summaries
Maintains full transparency and auditability for every insight

Fathomer helps teams accelerate research workflows while ensuring high-quality, reliable insights.

10. Can Fathomer handle NPS or CSAT comments?

Yes. Fathomer analyzes open-ended responses from NPS, CSAT, or other surveys to:

Identify drivers of satisfaction or dissatisfaction
Detect patterns in sentiment and drivers over time
Generate actionable insights to guide further research or business decisions

11. How does Fathomer work with sentiment analysis?

Fathomer uses your Fathom sentiment data to:

Detect positive, negative, and neutral trends
Combine sentiment with coded open ended responses and quantitative data for deeper insights
Support drivers analysis and trend tracking

Fathomer does not attempt to detect sentiment in your raw responses. It leverage the highly accurate sentiment analysis available in the Fathom platform to analyze your coded data.

11. Can I integrate external data with Fathomer?

Yes. You can import any open-ended datasets to Fathom for thematic coding and sentiment analysis. That data is added to your Fathomer database becomes available for query and analysis. You can also add additional context for Fathomer to integrate with your Fathom data. This enables richer analyses and supports more complex, multi-source research questions.Yes. You can provide additional datasets or context for Fathomer to integrate with your Fathom data. This enables richer analyses and supports more complex, multi-source research questions.

Ready to turn open-ended feedback into actionable insight?

Fathom turns open-ended feedback into clear, actionable insights by combining AI speed with expert review — helping you uncover both what people say and why.

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