Unlock the deeper understanding you need to drive customer satisfaction and growth

More than 80% of your customer feedback is verbatim in surveys, reviews and touchpoints. Transform it into actionable insight and centre voice of customer across the organization.

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Customer Experience

Boost customer retention and growth with Fathom text analytics

Uncover actionable insights from surveys, testing and customer feedback
Understand nuanced ‘why’ behind NPS scores and churn survey responses
Maintain a stable code-frame to track over time, or quickly identify new themes
Analyze by demographic, behavioural or persona segment
Inform product and sales with quantified open-ended insights
Cut open-ended analysis time by at least 75%

Fathom Features

Thematic analysis

Data is labelled with unparalled nuance and accuracy. Code frames are created from scratch, and binary coding is applied to every response.
Analyze by segment

Explore coded data by demographics, persona, or quant variables like nps, to find meaningful trends in and across key segments.
Summarized insights

Streamline analysis and reporting with AI summaries produced from coded data, providing accurate and editable insights by theme, question and across the data set.
Easy upload & export

Upload from any survey platform. Download charts & findings, fully coded data files, or invite stakeholders to explore select dashboards in Fathom
Sentiment

Easily interpret the sentiment of responses, or explore themes within sentiment segments to understand drivers of emotion.
Top Take-Aways

Dashboard includes insight summaries, providing you the most salient and actionable take-aways found across your responses.
Dynamic Search

Easily explore feedback using key words or phrases you care about. Seamlessly look across responses to see answers in your audiences’ own words.
Nested Themes

Analyze and report with the ‘right’ level of nuance by expanding or contracting nested themes and sub-themes.

AI text analysis with the nuance of human guidance

Step into the future of CX where LLMs and cutting-edge AI empower humans to do what they do best.

Our system leverages the best of human judgement and AI capabilities
Customize, guide and refine your analysis to align with your strategic priorities
Transparency throughout makes it easy to validate or update the themes and insights

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A platform to understand customers in their own words

Save time processing customer feedback

Analyze thousands of responses at once, saving your team valuable time and resources.
Accurate insight from NPS and cancellation open-ends

Explore the trends in one easy-to-use dashboard—with the ability to filter and compare across segments
Focus on finding the story in your data

Easily share insights that guide decisions and unlock a deeper understanding of your users.