Which Fathom Token Is Right for You? Choosing the Right AI Assist for your Thematic Coding Workflow
Fathom’s human-in-the-loop text analytics always delivers the highest quality thematic coding in the industry—with the nuance, detail, and accuracy your open-ended data deserves.
And it always comes together in an intuitive and powerful analytics interface, so you can get more value from your coded data.
Now there are two ways to get there - so you can choose the token type that best meets your needs.
Fathom Magic: You upload, walk away, and come back to fully human-verified coding. No time spent, just ready-to-go results in your analytics dashboard.
Fathom Pro: You are the human-in-loop, reviewing, refining, and finalizing themes with AI assistance. It takes a titch more time, but gives you maximum hands-on control.
Both options save you serious time and money. Both produce powerful results.
The difference? How much time you want to save, and how much control you want along the way!
Two Paths. One Outcome: Ridiculously good thematic coding.
Both Fathom options include:
All the platform features, including AI assisted thematic coding, sentiment analysis, advanced analytics, visualizations and insights to streamline your reporting
Code frames created and applied quickly and easily, built from scratch based on your data and goals, or kept consistent for longitudinal tracking
Response level coding and multi-coding, with unmatched accuracy and coverage.
An intuitive and powerful analytics interface, to analyze your coded open-ended data with the same quant level rigor
Delightfully responsive humans, to help you when needed
🪄 Fathom Magic - The most efficient thematic coding to save you time
Upload. Walk away. Come back to perfectly coded data.
This is the right solution if you want to optimize for efficiency without giving up quality or control. You upload your data. Our AI gets to work. And then our humans check and verify everything before it hits your dashboard.
You’ll get nuanced, human-verified thematic coding that align with your goals, ready for analysis — typically in about 24 hours.
Use Fathom Magic if:
You like the idea of uploading, walking away and coming back to ready-to-analyze themes
You want nuance, detail, and accuracy without doing the QA yourself
You have 18 other strategically critical things on your plate (today)
With Fathom Magic, cut your coding time by 98%, while maintaining nuance, detail and accuracy.
🧠 Fathom Pro - The greatest control in AI powered text analytics
Best for: Hands-on control and strategic refinement
This is the right solution if you want to optimize for hands-on control and enjoy refining your themes to align with your clients’ needs, changing context or strategic goals.
The AI suggests themes and groups based on your data and goals, you finalize them, and then the AI applies them across your responses in minutes.
Use Fathom Pro if you:
You like to stay close to the data
You want to maximize your control over your code frame
You have coding team and want to massively increase their efficiency
With Fathom Pro, cut your coding time by an average 85%, while maintaining maximum control!
No matter which thematic coding workflow you choose, you get:
The highest quality coding with nuance, detail, and accuracy (always)
Custom or consistent code frames deductively created based on your upload or standardized for tracking
Response level tagging with multi-coding so you can accurately quantify and analyze trends
A powerful analytics interface quant-level rigor built for qual insight
Easy exports back to CSV or SPSS, or exporting insights and charts directly to streamline reporting
So... are you Pro or Magic?
> Want to optimize for efficiency and never code again, while maintaining quality? Go Magic.
> Want to quickly and easily shape every detail with AI Assist, while staying in full control? Go Pro.
Either way, you’ll be delivering detailed, nuanced and accurate open-ended insights in a fraction of the time!