Feature Releases: Stat Assist - Identify statistically significant signal in open-ended responses
Stat Assist helps you surface statistically significant signal in open-ended themes — empowering you to quickly spot patterns that can drive smarter strategies and faster decision-making.
Welcome Jennifer & Lisvet!
We are thrilled to introduce two fantastic new team members who have joined us at Fathom: Jennifer Cao as Data Processing Manager and Lisvet Parra as Data Processing Coordinator.
Top Moments & Candidate Perceptions from the 2024 Presidential Debate
500+ Americans were asked open-ended questions following the Presidential debate. The results paint a nuanced picture of key moments and candidate perceptions for different segments
Feature Releases: Question and Survey Summaries
Summaries streamline analysis and reporting, with accurate and editable top-line summaries and insights, based on accurately coded open-ended data.
Fathom is SOC2 Certified!
We’re thrilled to announce that Fathom has achieved SOC 2 certification, underscoring our unwavering commitment to data security and privacy.
Feature Releases: SPSS
SPSS has now been added to the fully supported file formats available in the Fathom text analytics platform.
ESOMAR’ 20 questions for AI-based research and insights products
ESOMAR released a checklist to help researchers assess AI-based products & services. Here's part 1 of 3 with our response!
AI in market research should help humans (not replace them!)
It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.
Fathom joins ESOMAR
Fathom has officially joined the prestigious ESOMAR community as a new corporate member! ESOMAR is a global association for the market research industry, dedicated to encouraging, advancing, and elevating market research worldwide!
Tovah talks transformative text analytics with “Now that’s significant'“
As a guest on Now That’s Significant, Tovah talks about the understandable skepticism towards text analytics in market research; and how we finally create text analytics that works