Fathom is Joining QuestionPro

This marks an important step forward in our mission to help organizations unlock transformative insight from open-ended feedback. 

As the leading text analytics platform for open-ended survey data, customer feedback, and research responses Fathom enables organizations to analyze open-ended data at scale using AI-powered thematic coding, multilingual analysis across 190+ languages, and human-in-the-loop controls that preserve nuance, accuracy, and researcher control.

By joining QuestionPro, we’re expanding what’s possible with Fathom, bringing together best-in-class open-ended analysis with a powerful, enterprise-grade research platform.

What this unlocks for open-ended analysis

We built Fathom to deliver powerful and delightful open-ended analysis. A platform that gives researchers the nuance, speed, and control they need to go beyond summaries and truly understand what people are saying.

That foundation is only getting stronger.

With QuestionPro, Fathom becomes part of a fully integrated research platform, connecting data collection and analysis across both qualitative and quantitative workflows. Teams can run end-to-end research in one place, from design to open-ended analysis to insight generation.

This unlocks a new level of capability across:

• Always-on customer experience programs

• In-depth interviews and transcript analysis

• Large-scale open-ended survey data

• Fully integrated qual and quant research

It’s a faster, more complete way to turn feedback into understanding, and understanding into action.

Enterprise scale, more power, more confidence

Fathom has always been built for depth and precision. From analyzing open-ended data across 190+ languages to enabling thematic coding with statistical confidence, we’ve focused on helping teams scale analysis without losing nuance.

Now, with QuestionPro, that capability is paired with the scale and infrastructure of a global enterprise platform used by thousands of organizations worldwide.

That includes:

• Enterprise-grade security and compliance, including ISO 27001 and GDPR

• Scalable global infrastructure and data storage

• Advanced capabilities across both market research and customer experience

• A fully integrated environment from data collection through to analysis

Together, this creates a stronger foundation for teams looking to operationalize open-ended analysis as part of core research workflows.

Why QuestionPro is the right partner for Fathom

As we looked to what comes next, it was important to find a partner who shares how we think about building for Market Research and Customer Insights.

QuestionPro brings scale and alignment, and a shared approach to building AI-powered research tools. Like us, QuestionPro believes in AI-powered research that blends cutting edge AI and human judgment. They live and breathe their commitment to customer success, deep listening, and long-term partnership. And they’ve built a platform to support the full spectrum of research, from quick surveys to complex, global programs.

It’s the right combination of vision, capability, and team to take Fathom  to the next level.

Looking ahead for open-ended analysis

This is a step toward a more connected, more capable approach to research, where open-ended analysis is not a separate workflow, but a core part of how research teams and organizations understand and act on data.

If you’ve been thinking about leveraging Fathom to get more from interviews and verbatims, there’s never been a better time to connect.

The best of Fathom, now with more to come!