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Qual at Scale
How to Choose the Right Tools, Techniques, and Tradeoffs
Qual at scale isn’t just scaled-up qual or open-ends tacked onto quant. It’s a fast-evolving set of tools and methods — with real power, real tradeoffs, and a lot of noise.
This session will help you cut through the buzz and assess when and how to use qual-at-scale approaches to elevate your work.
Whether you're designing a custom study, rethinking a tracker, or making sense of a mountain of feedback, you’ll leave with a clear, practical framework for choosing the right tools and techniques to match your goals.
You’ll walk away with an actionable understanding of essential considerations for qual at scale:
✅ The 5+ most common approaches and the real-world tradeoffs between them
✅ How to optimize dynamic prompts, when to use them, and when not to
✅ How to weigh tradeoffs across cost, speed, adaptability, depth, and coverage
✅ What high-quality open-ends can unlock at the intersection of quant and qual
Whether you’re designing a custom study, rethinking your tracking program, or making sense of massive volumes of customer feedback — this session will help you choose the right approach with clarity and confidence.
📅 Date: Thursday June 24
⏰ Time: 10PT / 1ET
📍 Location: Online (of course)
At Fathom, we see it all when it comes to scaling open-ended insights:
Massive volumes of open-ended survey data
Conversational surveys with dynamic probing
AI-moderated interviews, or blended approaches
Long-form feedback from online communities
Support transcripts, chat logs, CRM notes
Across market research and customer insights verticals, we have a front-line view into what’s working, what’s not, and where different qual at scale approaches fit
This session is about sharing what we’re seeing in the world of qual at scale - what works, doesn’t quite yet - and how to choose the right tool for the job.
🚀 Secure Your Spot and start doing more with qual at scale
(even if you can’t join sign up, we’ll send a recording to all registrants…)
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