https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog daily 0.75 2025-12-04 https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog/introducing-fathomer-the-ai-research-agent-for-analyzing-open-ended-data-in-fathom monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/645e721b1c7e52606180cbbc/263d8ac0-1820-485b-8b56-531dee643bc6/Screenshot+of+Fathomer+Research+Engine+in+Fathom Fathom Human Guided AI Powered Text Analytics That Actually Works - Introducing Fathomer: The AI Research Agent for Analyzing Open-Ended Data in Fathom - Meet Fathomer, Fathom’s agentic research agent. Fathomer is an advanced AI research assistant that uses agentic technology to transform your coded open-ended data, verbatims, quant fields, segments, and sentiment into a living research engine. Whenever a question arises, you can ask Fathomer to explore your data, generate hypotheses, understand drivers, compare segments, and synthesize report-ready insights. 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She joins Fathom from her most recent role at Hill & Knowlton, where she excelled as the Manager of Intelligence and Technology, supporting clients across various industries. Jennifer will oversee our data processing programs and the talented team that provides the critical human input in our AI-assisted qualitative coding. We’re excited to see her expertise and leadership in action! https://images.squarespace-cdn.com/content/v1/645e721b1c7e52606180cbbc/e1e05b24-d0fa-43dc-9759-03022dfbf0e5/IMG_3989.jpg Fathom Human Guided AI Powered Text Analytics That Actually Works - Welcome Jennifer & Lisvet! - Lisvet Parra Lisvet, originally from the Dominican Republic, completed her studies at the University of British Columbia. She has a deep passion for research and data analysis, which has lead her to roles such as Junior Data Analyst at Avalanche Insights, Research Coordinator at UBC’s Planning and Institutional Research Office, and Voice of Guest Analyst at Lululemon. As Fathom’s Data Processing Coordinator, Lisvet will manage operations on weekends, ensuring our high standards are upheld around the clock. Outside of work, she enjoys family time, yoga, biking, and baking—perfect for recharging after a busy day. https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog/top-moments-and-candidate-perceptions-from-the-2024-presidential-debate monthly 0.5 2024-09-18 https://images.squarespace-cdn.com/content/v1/645e721b1c7e52606180cbbc/60ef3865-48bc-4942-a9f7-b89185a9ad28/Untitled+design.jpg Fathom Human Guided AI Powered Text Analytics That Actually Works - Top Moments & Candidate Perceptions from the 2024 Presidential Debate - Make it stand out Three open-ended questions were fielded to a representative sample of 546 Americans, for the 24 hours after the debate. 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For agencies managing sensitive client data, you can trust Fathom to protect your client data with the utmost care, while seamlessly fulfilling the downstream vendor requirements of any brand partner. At Fathom, trust and transparency guide everything we do. 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We thought it was great! And wanted to answer all these questions. So this is the first of a three part series doing just that! Be sure to subscribe to our newsletter to get notified when parts 2 and 3 are pubished! https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog/ai-in-market-research-shouldnt-replace-humans monthly 0.5 2024-05-13 https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog/fathom-joins-esomar monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/645e721b1c7e52606180cbbc/9d9c8f10-9327-424a-8c1b-b874b86f116c/Esomar+Corporate+Logo.png Fathom Human Guided AI Powered Text Analytics That Actually Works - Fathom joins ESOMAR - Fathom has officially joined ESOMAR! Fathom has officially joined the prestigious ESOMAR community as a new corporate member this January! ESOMAR is a global association for the market research industry, dedicated to encouraging, advancing, and elevating market research worldwide! This membership is a significant milestone for us and a testament to our commitment to maintaining the highest standards of professionalism and ethics in market research. We’re immensely grateful to our wonderful community for their positive letters of reference and testimonials, which were instrumental in supporting our application See you in Athens for the ESOMAR Congress in Athens. Can’t wait to get more involved and look forward to seeing many of you there! https://www.fathomthat.ai/fathom-text-analytics-that-actually-work-blog/tovah-talks-transformative-text-analytics-with-now-thats-significant monthly 0.5 2024-02-14 https://images.squarespace-cdn.com/content/v1/645e721b1c7e52606180cbbc/3e2a2ee7-9b03-4c34-b417-7a3998b25c45/Image+2024-02-08+at+4.20+PM.jpeg Fathom Human Guided AI Powered Text Analytics That Actually Works - Tovah talks transformative text analytics with “Now that’s significant'“ - Text analytics that transforms market research. 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